Celebrating the arrival of page proofs of the book, this snippet comes from a section that describes the future of ‘extruded media’…
A digital media boom is underway in which assertive audiences are beginning to use and extrude media rather than watch it. To understand the nature of the coming global media boom, reflect on the birth of break beat hip-hop music. In the early 1970s a high-rise apartment building on 1520 Sedgwick Avenue in New York’s Bronx became the birthplace of a new culture, and a new style of editing and adapting music. Clive Campbell, aka ‘Kool dj Herc’, a Jamaican-born resident, began playing records at events in and around the building. Continue reading
