In July I wrote on this blog that “online advertising is destroying itself“. That was two days before I joined PageFair and started to work on the problem. Earlier this month (September) I organised a meeting of global publishing leaders in the boardroom of The Financial Times to consider how best to address ad blocking. The […]Read more "The start of something to save publishers on the open Web"
Online advertising is destroying itself. And it is doing so in a way that will fatally undermine online publishers’ sustainability. Increasingly brash formats and data snooping by online advertisers are driving millions of people to sever publishers’ revenue lifelines by blocking all advertising. The outlook is very bleak indeed. Publishers’ are desperate to extract revenues from […]Read more "Online advertising is destroying itself."
This is a piece I originally published in Contagious. An understandable malaise in ad agencies surrounds all things digital. Low revenues on the one hand and a new answerability to metrics on the other are accompanied by a sense that digital formats remain largely underdeveloped, and that new, possibly unwelcome, surprises await. This is a […]Read more "Advertising’s historic pivot point"
I’m getting worried that Apple could sell me… to myself. Here’s how _____________________________ Announcing the iME from Apple. What is it? Well, it starts when you start wearing elegant white or charcoal clothing. Then you have a general feeling of aloofness and only partial compatibility with your fellow human beings. You’ll quickly get used […]Read more "Apple Marketing"