“Peer-to-Peer Retail”: Social marketing/commerce is not just about ‘likes’

Owjo, the social commerce startup where I worked as evangelist/marketer/product guy, had a big problem. Its offering was so big, and so potentially transformative, that prospective customers couldn’t get a quick grasp of it. Part of my job was to break the product down, so that discrete offerings could be orientated to specific markets. The […]

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